MINDS EYE
Eden Cherries is a sustainable packaging design concept for fresh cherries. Cherries often represent rebirth, vitality, and revival. Therefore, biodegradable seed paper is used for the package design. For the background of the design, a watercolor print made out of cherry juice emphasizes the fresh produce and sustainable packaging concept. For the logo, an elegant cherry blossom tree is ornamented on the d of Eden and frames the word "cherries" with its branches. Although cherry blossom trees grow much smaller cherries, this tree helps aid the mystical tone of the packaging design. Like cherries, Cherry Blossom trees are recognized as a symbol of beauty and new beginnings.
logo solution
Eden Cherries references to the garden of eden because it is said to be the fruit of paradise. To incorporate this into the logo design, a mystical cherry blossom tree is ornamented on the d of eden and overlooks the word cherries. This references back to the meaning behind cherry blossom trees and ties it to the cherries being known as the fruit of paradise.
