groupie Branding
Client
Groupie is a social media app that centers around helping users discover live music, whether it involves purchasing tickets through our app or exploring live performance videos. Users can also express their musical preferences by reposting, posting, and creating their own music videos or animations, contributing to the expansion of music artists' fanbases.
concept
Craft a brand identity that resonates with the essence of the app and captures the nostalgic ambiance of a bygone era, specifically the 1970s when live music held a revered status among enthusiasts.
objective
Designing an icon that resonates with each user, infusing a modern touch into the nostalgic ambiance of retro live music. Create a color palette reminiscent of what a concert feels like.
tools
Illustrator
Logo
The Groupie logo is a vibrant representation of every music streaming enthusiast on our app. It ingeniously incorporates a 'Rock On' sign, capturing the dynamic essence of live performances that define our platform.
The choice of a lively bright orange not only mirrors the thrill of live concerts but also radiates excitement to engage our users. Designed with a soft and playful touch, this logo aims to create a universally relatable and enjoyable visual identity for all music lovers who connect with our app.
app prototype
concept
The concept of this app prototype is to integrate the excitement of live performances into the navigation bar, symbolizing concert lights. The use of orange serves as a reaction color, while an off navy blue and off white act as the foundational colors of the app for easy navigation. These colors embody the retro feel we aim for, with an aged white and a blue pen off-black used to evoke the appearance of written paper concert announcement
Objective
The objective of this project is to create a user experience that enables users to discover live performances, purchase concert tickets, create playlists of live performances and music videos, repost, and promote artists' sounds.
prototype
The prototype displays the animation transitions of the app, onboarding, and important screens that display the functions of the app. Music performance videos and animations are created for music artist Max&Lennon to showcase the content of the app.
tools
Illustrator, Figma, After Effects, Canon Camera
poster advertisement
objective
The objective is to design a poster advertisement that promotes the app, encourages people to download it, and is quickly recognizable.
concept
Representing the music artist as a woman protesting against the original meaning of groupie.
ILLUSTRATION STYLE
The illustration style is closely aligned with the brand's logo, featuring a round design with strategically incorporated negative space to convey wrinkles in the "Jinko Jeans" worn by the characters. The brand's signature colors are employed, along with a subtle light orange to signify skin tone.
tools
Adobe Illustrator
website
objective
The website serves as a landing page for users to download the app, contact services, and learn more about it. It should include branding elements like patterns, colors, and illustrations.
information
The website provides users with information on where to download the app, outlines the characteristics of the app, showcases fun videos illustrating the app's experience, and informs users about our initiative to reclaim the term "groupie."
concept
Brand patterns are utilized as transitions, and live performance videos are displayed to communicate the idea of live performances in an app in a fun and exciting manner.
tools
Figma, illustrator
groupie gift box
objective
Create a gift box containing two distinct t-shirts that users can win as the reward for being the most active member each year. These products should incorporate brand elements such as patterns and illustrations.
t-shirt design
The first t-shirt design embodies the essence of live performances, featuring an illustration of a guitar player with the brand pattern symbolizing music emanating from the guitar. The second t-shirt represents sound waves of music, with the brand pattern also portraying this as a music wave, emphasizing its musical nature.
gift box design
The packaging design excites users and is immediately recognizable with the logo icon placed on the top of the box and the brand pattern on its sides.
tools
Illustrator, Indesign
